Getting married is such a huge step in your life and it’s only natural that you want to share your joy and excitement with your friends and family by creating wedding cards inviting them to the ceremony. You’ll only send these invitations once in your life (hopefully) so it makes sense to want to create something as unique and special as possible.
However, before you go rushing out and spending a heap of money; make sure that you know what elements do and don’t work when creating wedding cards. The following will look at some design elements that you should and shouldn’t include on your wedding cards.
Focus on communicating important information
You’d probably be surprised by how many wedding cards fail to get the point and prattle on with useless information. This forces readers to try and scan the invite for important info such as the date and time of the ceremony and will likely annoy them if they have to spend a long time doing it.
While it’s tempting to fill up the space with hilarious anecdotes about your relationship or explanations justifying the chosen date and time, neither of those things are actually warranted in the invites you send out.
Think about the kind of invitation you’d prefer receiving; it’s likely that you’d want some that’s aesthetically pleasing yet easy to read and gets straight to the point. After all, you wedding cards are meant to be an official form of formal correspondence regarding your marriage ceremony and the logistics surrounding it, so don’t waste people’s time with what is essentially useless information.
Make sure you choose a suitable yet stylish design
The next most important element to include on your wedding cards is the visual design elements that communicate you aesthetic as a couple and what the general aesthetic tone of the ceremony will be. If you are going with a traditional ceremony with a focus on religious elements, then it would be more appropriate to go with some elegant and formal rather than flamboyant and colourful.
On the other hand, if you are putting a more contemporary twist on your big day then you can look at incorporating funkier design elements that express your style as a couple in a more personalised way. For example, if you and your soon-to-be life partner are heavily into 1920’s swing, then going with an early modern, art deco feel may be perfect.
It’s all about making sure that you wedding cards make sense to have been sent from you. Your close friends and relatives will more than likely understand the reasoning behind your aesthetic choices simply by virtue of knowing who you are and what you are interested in.
Use a sophisticated typeface with a cool ampersand
Another crucial element to consider when designing your invites is the kind of typeface you want to use. Think carefully about this as some typefaces (e.g. Comic Sans) are very inappropriate for nearly all romantic contexts simply because of how infantile they appear.
Other typefaces (e.g. Times New Roman) are a little too stale and corporate to be appropriate as well. The best thing is to go with a stylish script that elevates your wedding cards to a sophisticated level that really lets your loved ones know that this is a big deal for you.
One point to consider is the kind of ampersand that the chosen font uses. Many couples opt to use and ampersand in place of ‘and’ when listing their names on the invitation. It’s entirely plausible that you might choose a typeface simply because you are in-love with a particular style of ampersand.